Ayoub is a young activist from Yemen. Since 2017, he is the CEO of Tahdeeth Foundation for Development, a foundation that focuses on developing the capacity of young people and provides them with the appropriate tools and skills so they can live a normal life, which helps to keep them away from joining any militia. He is also a member of the Yemeni Young Leaders network, which is working across the country to prevent violent extremism and contribute to build peace. Ayoub also seeks through his activities to preserve the tangible and intangible heritage of the country from the consequences of the war. He is devoted to reinforce the protection of heritage by spreading awareness of the value of heritage in the civil society.